1.

The Beautification of Consumption Upgrade:

・Females are driving China’s Consumption Upgrade, and what are female consumers buying?
-the answer is, everything Beauty-related: lipsticks, eyeshadows, face creams, body scrubs and many many many more.

・95-after female consumers (currently aged 21 or under) have stood out as the most fierce shoppers by contributing over a quarter of last year’s total online beauty sales. They love trying new products, studying ingredient lists, and value functionality as much as sensation.

・Marketing wise, since last year, both Western and Korean beauty brands have chosen to work with mainland China’s young male stars,  aka “Young Fresh Meat 小鲜肉”, in order to attract ¥¥¥ from their fans’ pockets. It seems to have worked pretty well.

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⩥Source Language: Chinese
⩥Reading Effort Level: 3
(From 1 to 5, based on linguistic style and analytical depth of the article)

2.

The last mile of your takeout lunch:

・In 2015, most of China’s O2O delivery platforms took part in the “money burning war” by offering free deliveries at the expense of hundred of millions loss everyday.

・It certainly worked. In the 2rd quarter of 2016, China’s online instant delivery market received 448.5 million orders, dominated by take-away meals, flowers, cakes and grocery services.

・Consumers are obsessed, platforms are competing hard, yet for delivery couriers, work is getting very rough. Almost all of these Chinese o2o platforms run a strict performance review mechanism for quality control: for every consumer complain, a courier could be fined for 200 RMB or more-that’s almost 35 times of what he/she could earn per order.

3.

What is a CD anyway?

3.

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⩥Source Language: Chinese
⩥Reading Effort Level: 4